Amazon chooses Triggit’s Demand Side Platform (DSP) technology
SAN FRANCISCO, CA – June 27, 2011 – Triggit (triggit.com) today announced that it has been selected by Amazon.com to serve as a Demand Side Platform (DSP) for Amazon’s digital display advertising....
View ArticleTriggit’s RC TargusInfo Lambo Office Tour
Triggit’s crack engineering team decided to disassemble our TargusInfo-issued radio controlled Lambo to mount an iPhone to it. We managed to fit a Photojojo telephoto iPhone tripod head onto the trunk...
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The Data Behind “Bigger is Better”
As advertisers clamor for more interactive and engaging ad formats, we often hear a call to publishers and platforms to support bigger ad sizes. With display industry giants like AOL now offering...
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Triggit Case Study
Background Kodak Gallery is a service that allows users to upload and store photos, as well as create and purchase one-of-a-kind cards, books, prints, and gifts with the stored files. Although seeing...
View ArticleZach on AdExchanger.com: “Yahoo! Requiring RMX Seats For DSP Advertisers”
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media...
View ArticleZach speaks at Data Marketing Summit
Digiday’s annual Data Marketing Summit kicks into high gear today in Deer Valley, Utah. Industry professionals will be speaking on a range of topics from data vendor management to the state of Big...
View ArticleRecap of 2011 Predictions
As the end of the year slowly creeps towards us, the time has come to take a look back at the last year while looking forward to the New Year. Before publishing my predictions for 2012, let’s see how...
View ArticleTriggit 2012 Predictions
2011 was quite a year for those of us at Triggit. Once again our revenue grew exponentially, our team more than doubled in size, we expanded into in-stream video and mobile, and we landed some huge...
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Facebook Exchange Ads: It’s not about you. It’s all about me.
Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Christina Park On Facebook, I find most people, including myself, to be incredibly...
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